Tuesday, June 16, 2009

Get some insight to your business image!


Lori Wagner, owner of Insight Type & Graphics, is not only a printer. She is a specialist in marketing that can help you define or redesign the face your company presents to the world every day.

“Identity is who you are…Image is how you are perceived!” Lori is an expert at creating that image and can offer you a variety of media vehicles that will drive your company forward and your sales to the top. Those printed materials include: business cards, labels, flyers and brochures, event banners, yard signs, vehicle lettering, magnetic signage, screen printed t-shirts, embroidered clothing, stick and peel coupons… if you can put a logo on it, Lori can help you make your materials a printed reality.

One of the most important jobs that Lori does is the design and creation of company ID packages. Through this, a company will identify its product or service and the logo that will be used to market it. This logo will become an important representation of the company and must translate well to the various products on which it will appear. Depending on the logo and the industry, there may even be legal specifications to be met, like in the case of a trucking company that has to have specific size lettering to announce their company name and location on their trucks. Not only does that logo need to be functional, it must be accurate to the company, exciting to the customer, and consistent across the board. Boring, outdated, inconsistent, or incorrect, all of these images will lose business.

Insight Type & Graphics is also available for social and personal items. These include event invitations, postcards, important family announcements, banners, novelty items for parties and gatherings, and t-shirts.

A great reference for Lori Wagner would include:
o Someone early on in the start-up process of their new business;
o A company that needs to update their image;
o Anyone with printing and design needs;
o A small business wishing to change from in-house production to professional production for their sales and marketing materials;
o Brides-to-be and high school graduates that need invitations and/or announcements.


*******************************

Special Guests of the Week

Atty. Marc L. Stolarsky – Rocky River Chapter Member

Greg Miller – Fairview Park Chapter Member, Home Smart Inspection Services

Heather Miller – lovely daughter of Greg Miller

*******************************

SPECIAL ANNOUNCEMENT

Linked-In Forum
July 21, 2009
Cleveland Marriott
8:30 a.m. until 11:30 a.m.

Contrary to former announcements, there will be a forum.
This forum will be unique in that non-members will be welcome to attend.
Plenty of time will be made available for networking and a light breakfast will be served.
There will be 2 sessions available on Linked-In.

Everyone should do their best to attend and to bring a guest along!

No comments:

Post a Comment